The Marketing Mix Song (Business Studies take on Paparazzi by Lady Gaga)

The song was written as a learning resource for GCSE Business Studies as an introduction to the marketing mix. Darren and I recorded the song and left the video editing up to Mike. Lyrics have come from the content of the Edexcel specifications. Enjoy Due popular demand, I have finally made note of the lyrics – here they are. Marketing Mix Song Lyrics -Verse 1 – Every business has to decide How to mix place, promotion, product and price They have got to get it right Of course it depends, on the segment, theyre trying to reach Its the customers needs they must focus on Cant afford to get it wrong Its 4 Ps dont you know -Chorus- Marketing is easy if you follow the 4 Ps Price, Product, Place and Promotion Apply it properly and you will see more clearly What a useful tool it can be Price, product, place, promotion An essential part of marketing In order to achieve success you must follow the 4 Ps Price, product, place and promotion -Verse 2- The product is key, to meeting the needs Of your market, make sure its got a USP Without one itll be too hard to see You got to beware, lots of products out there Its got to stand out, from the crowd for you to have a chance Of getting even a second glance Its 4 Ps dont you know -Chorus- Marketing is easy if you follow the 4 Ps Price, Product, Place and Promotion Apply it properly and you will see more clearly What a useful tool it can be Price, product, place, promotion An essential part of marketing In order to achieve success <b>…<b>

Tagged with: brighton • business • Education • gaga • lady • marketing • mix • p's • paparazzi • pgce • song • studies • university

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